JACKDALY

MULTIMEDIA DESIGNER
ADVERTISING PROFESSIONAL
MUSICIAN

tel. 708.945.6573
em. JDaly@cre8tiveassets.com
url. cre8tiveassets.com

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PROFESSIONAL EXPERIENCE

Gogo April 2014 - Present

UI Design Lead. Itasca, IL

Led efforts to completion in designing Gogo's universal purchase path (U.P.P.)

Aligned with top global airline partners to ensure brand authenticity and timely launch of new projects.




DIGITAL REGISTRY, INC.
A Simple Thank You
June 2013 - Present

Art Director. Chicago, IL

Joined organization as the sole creative/marketing professional responsible for corporate branding, advertising, design and marketing efforts

Partnered with CEO to help develop/establish the organization’s brand voice and visual identity

Consulted (with developers) on the redesign of the application’s interface (functionality, aesthetics)

Conceptualized and implemented full corporate website redesign- applied newly established brand standards, enhanced navigation/organization, and incorporated a video player and links to social media profiles

Established and maintained ASTY social media profiles and corporate blog, contributing content daily and helping build relationships with client partners, resource for industry news, corporate events, and new tech releases/upgrades

Conceptualized and designed all traditional and digital advertising efforts including trade publication print ads, email, direct mail, digital display, and trade show signage

Responsible for the design and implementation/activation of synergetic webpages for corporate partners enabling them to “whitelabel” ASTY’s services

Established relationships with media vendors, acted as primary contact for external marketing partners

Assisted in the creation of StoryBook & StoryDisc product offerings which enables A Simple Thank You clients to offer fully-customizable memorial photo albums and slideshows using a web-based platform to collect and format photos and video content




LIN DIGITAL June 2012 - June 2013

Marketing & Design Consultant. Austin, TX

Assisted with the redesign and development of the corporate website

Conceptualized and designed marketing collateral (print, web, trade, content) & (sales staff use, corporate branding, corporate promotion)

Created new business proposals, presentation template design, media strategy, brand research, creative mockups, and basic wire framing

Designed and built marketing event collateral, promotional signage, and custom landing pages




CRE8TIVE ASSETS January 2006 - Present

Art Director/Founder. Chicago, IL

Founded full-service creative and design group offering custom website design & development, print design, logo development/branding, small business brand development and promotion, and custom advertising solutions

Provided both traditional and digital advertising creative development

Employed, led & mentored another designer to deliver marketing, design, and creative solutions to local small businesses




THE STELLAR CUP ANNUAL CHARITY GOLF OUTING est. 2009

Chairman/Founder. Chicago, IL

Marketing and social media campaigns, seek out & secure all sponsorship opportunities, signage design, volunteer coordination, food/beverage




PROFICIENCIES

Expert in Adobe Creative Suite Software:

Photoshop
Illustrator
InDesign
Dreamweaver/Webstorm
Premiere Pro
Flash
After Effects
Lightroom 5

Experienced in HTML5 and CSS3, responsive web design/development, interface design & interactive prototyping
Typography & layout design
Experienced in social media (HootSuite & TweetDeck) and e-mail marketing & CRM platforms such as iContact, SalesForce & Constant Contact
(currently manage, create content and post for 5 websites, 5 twitter, 4 facebook, 2 Google+ accounts and a blog.
Photography, lighting design, photo editing/retouching

Excellent written and verbal communication
Superior time management, critical thinking and problem solving skills
Can manage multiple projects in unison
Extremely motivated to learn (relentless pursuit of new techniques and information), organized and flexible
Commitment to team focused environments
Excellent computer/typing/design skills




EDUCATION

DEPAUL UNIVERSITY: Chicago, IL

Bachelor of Arts, Advertising
College of Communications
Concentrations in Graphic & Web Design

ACADEMIC AWARDS

DePaul University Dean's List